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About Overdog

Built by Pet Resort People Who Understand Your Business From the Inside

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Why Overdog Is Different

Most marketing agencies:

don’t really understand pet resorts
have never worked in a daycare or boarding facility
treat your business like any other local service

At Overdog, we’ve:

worked in playgroups
managed staff teams
dealt with real operational challenges
consulted with pet resort businesses since 2017

That experience shapes everything we do.

We don’t just help you “run ads” or “get leads.”
We help you grow a better business.

Meet Fern

Back in 2008, Fern was working inside dog daycare playgroups while building his dog training business.
That experience turned into a deeper involvement in the industry, including staff training, consulting, and working closely with pet resort teams to improve operations and performance.

At the same time, he was building multiple online businesses, developing a strong foundation in digital marketing, advertising, and customer acquisition.

Over the years, those two worlds came together.
Today, Fern helps pet resort owners grow their businesses by combining real-world industry experience with proven marketing systems.

He’s also the host of the Overdog Podcast, a speaker at industry events, and the author of multiple books focused on helping pet care businesses grow.

Meet the Rest of The Team

Kaycey

Operations Director
Kaycey brings a rare combination of hands-on pet care experience and real business ownership to the Overdog team.

She has worked in dog daycare and boarding environments, spent time as a veterinary assistant, and operated multiple businesses of her own.

From 2016 to 2020, she owned and ran a horse boarding facility, gaining deep experience in operations, financial management, and large animal care while continuing her lifelong passion for working with animals.

In 2020, she made the move from New York to Georgia and launched a boutiquestyle dog daycare, building it from the ground up and successfully selling it in 2023.

At Overdog, Kaycey plays a critical role in keeping everything running smoothly. She serves as the central hub for client communication, coordinates projects across the team, and ensures that every detail is handled efficiently.

Her background as both an operator and owner gives her a unique ability to understand exactly what our clients need and how to support them.

Ashley Lengyel

Client Success Manager
Ashley brings over 7 years of hands-on experience in the pet resort industry.

She has worked her way through the day-to-day operations of pet care facilities and into management roles, giving her a deep understanding of how successful resorts actually run.

At Overdog, Ashley works closely with both the team and our clients to develop and execute marketing strategies that drive results.

She helps manage advertising campaigns, collaborates on marketing initiatives, and supports clients with everything from operational challenges to planning seasonal promotions and events.

Ashley’s passion for the pet care industry shows in everything she does. She’s committed to helping pet resorts create environments where dogs receive the highest level of care, enrichment, and attention.

What This Means for You

When you work with Overdog, you’re not starting from scratch with a marketing agency that has to “learn your business.”

You’re working with a team that already understands:

how pet resorts operate

what pet parents care about

how to fill daycare and boarding

how to grow revenue sustainably

That means faster progress, better decisions, and fewer mistakes.

Our Mission

We’re here to help you grow your pet resort without burning out.

Because too many owners end up stuck in the day-to-day, working long hours, constantly putting out fires, and feeling like growth always comes at the expense of their time and energy.

We believe it doesn’t have to be that way.
You shouldn’t have to figure everything out on your own or learn through costly trial and error.

Our goal is to give you the clarity, systems, and support you need to grow a stronger, more profitable business while creating more balance in your life.

Want to Work With a Team That Gets It?

Book a strategy call and let’s talk about your business and where you want to take it.

Books By Fern

Epic Pet Business

Epic Pet Business

Dog Daycare Marketing Blueprint

Dog Daycare Marketing Blueprint

Dog Daycare Success Secrets

Dog Daycare Success Secrets

Getting Paid To Play With Puppies

Getting Paid To Play With Puppies