Oct 6, 2026 | Podcast, Staffing
Staffing is one of the biggest challenges in the pet resort industry, but how often do we look at the experience we’re creating for the people on our teams? Fern sits down with pet resort operator and consultant Alex Varney to talk about what it takes to genuinely... 
Sep 29, 2026 | Podcast, Staffing
Running a pet resort means you’re leading a lot more than your employees. You’re also responsible for leading the business itself—and making sure you don’t lose yourself in the process. In this episode, Fern breaks down the three sides of leadership every daycare and... 
Sep 22, 2026 | Advertising, Marketing, Podcast
Are your marketing efforts actually driving your pet resort forward—or are you just posting, emailing, advertising, and hoping something sticks? In this episode we dig into why marketing activity and marketing strategy are two very different things, and how being more... 
Sep 15, 2026 | Marketing, Podcast
In a crowded pet care market, blending in is one of the fastest ways to turn your business into a commodity. In this episode of the Overdog Podcast, Fern breaks down why so many daycare and boarding businesses end up looking, sounding, and operating the same—and why... 
Sep 8, 2026 | Advertising, Podcast, Staffing
What if the best way to increase your average ticket is to stop asking your team to upsell? For most dog daycare and boarding employees, selling feels awkward, pushy, and completely outside the job they signed up for. And when staff members feel uncomfortable making...
