Jul 15, 2025 | Administration, Podcast
Ever wonder how you can seriously stand out in the pet care industry? In this episode of the Overdog Podcast, Fern shares a game-changing insight sparked by his recent vacation to Mexico—and it has everything to do with crafting an unforgettable VIP experience. From... 
Jul 8, 2025 | Administration, Podcast, Staffing
You’re halfway through the year—are you where you thought you’d be? In this episode of the Overdog Podcast, we hit pause to take stock of the first six months of 2025. It’s the perfect time to assess what’s working, what’s not, and how to pivot for a stronger... 
Jul 1, 2025 | Administration, Advertising, Marketing, Mindset, Podcast
Ever wonder how mega-brands like Apple, Nike, and Disney build such loyal followings—and how you could channel that same magic into your dog daycare or boarding business? In this episode, Fern dives into what makes these iconic names tick, uncovering the branding... 
Jun 24, 2025 | Interview, Podcast
Get ready to go behind the curtain of one of the pet care industry’s most influential yet often misunderstood organizations—IBPSA. In this episode, Fern brings on Carmen Rustenbeck and Brian Remo to share the real story of how this trade association came to be, what... 
Jun 10, 2025 | Advertising, Marketing, Podcast, Staffing
In this episode of the Overdog Podcast, we’re diving into the often-overlooked blind spots that could be silently sabotaging your pet care business. From failing to follow up with new leads to treating clients like fleeting transactions, Fern lays out seven...
