Overdog Business Retreat

April 16 & 17, 2024

Scottsdale, Arizona

An EPIC event for dog daycare owners

This is a small business intensive, where we’ll help you really optimize and improve your business. In addition, we’re going to work on skills to lower your stress levels and find more happiness in work and life.






Reasons not to come

Are you ready?

This event is not for average dog daycare business owners. It’s for the few that want to rise above the rest and are serious about business growth. Let’s do this!

2 Days

Business • Mindset

The Epic Venue

Scottsdale, Arizona
Since this is no ordinary event, we’re not holding it some simple conference room. Instead, we’ve rented out a super cool, luxury house in beautiful Scottsdale Arizona.
This intimate setting will allow us to gather comfortably, network in the fresh air, as well as focus on what’s really important for you and your business in a peaceful, casual environment.

Where you’ll stay

There are a few choices depending upon what works best for you. VIP attendees will stay in the Overdog mansion (there are 2 separate guest houses on the property, as well as the primary bedroom suite). Staying in the main off-site hotel comes with free transportation to and from the house each day. If you prefer to stay in a different hotel, you’ll be responsible for your own Uber to and from the event.

Standard – includes daily transportation to venue (hotel not included)

Holiday Inn & Suites Scottsdale North

14255 N 87th St, Scottsdale, AZ 85260

View Hotel Website

VIP – stay with Fern & Patrick (includes 2 overnight stays in the Overdog mansion)

Overdog Mansion

Special Guest/Sponsors

The following business will be joining us for the event. They were specifically invited by us to be a part of this because, in addition to really believing in their services, we (more importantly) love the people in these organizations and are excited to have them bring some great value to you during this retreat. retreat.

Retreat Schedule

The final itinerary may change a bit as customize the content to create the biggest impact on you.

Tuesday, April 16

8:00 am  Breakfast/morning hang out
9:00 am  Good Luck Executing Without These 3 Things
10:30 am  Creating Your Vistion, Strategy & Alighnment
12:00 pm  Lunch
1:00 pm  Value Based Interviewing
2:30 am  Crafting Your Company Culture
3:00 pm  TBD Content
4:00 pm  Mastering Your Mindset
5:30 pm  Closing Discussion
6:30 pm  Dinner
7:30 pm  Hang out for VIP guests

Wednesday, April 17

8:00 am  Breakfast/morning hang out
9:00 am  Building Your Epic Brand Image
10:30 am  Creating Boundaries
12:00 pm  Lunch
1:00 pm  Finding and Developing Leaders
2:00 pm  Leadership Discussion
3:00 pm  Connecting with Customers on a New Level
4:00 pm  TBD Content
5:00 pm  Closing Mindset/Action Plan
6:00 pm  Dinner
7:00 pm  Hang out/Happy Hour For All

Thursday, April 18

VIP Ticket Holders Only

8:00 am  Breakfast/morning hang out
9:00 am  Mindset
9:30 am – 11:3o pm  Mastermind/Create Your Strategic Plan

Your Hosts


Overdog Digital

Fern has been in and around the pet industry for over 15 years, starting out as a dog trainer, then as a speaker, then as a consultant and now helping dog businesses get and keep new customers with Overdog Digital.

Fern’s expertise is in helping you set up your marketing and sales process for long term growth. He focuses on always increasing the lifetime value of your customers, while positioning your brand as an authority in your area.

In addition, Fern is passionate about helping entrepreneurs become happier by reducing stress and improving mental wellness.

Patrick Lyons

Culture By Design

Patrick Lyons is a business consultant, coach, speaker who shines at helping leaders and companies achieve more than ever before. With expertise in strategic planning and execution, leadership development and creating world-class culture by design, he teaches people and companies how to unleash their inner-greatness personally, professionally, and organizationally.

With 25 years of experience and a wealth of knowledge, Patrick helps individuals, teams and companies get unstuck to execute and reach their goals. He’s a frequent content creator and one of the hosts of the Frustrated CEO podcast.


This is a VERY limited event – only 18 spots available.

You will have the ability to bring 1 perons with you if you like (business partner, manager, spouce). If you do, they will need to buy the identical ticket as you.



Continental breakfast

Catered lunch and dinner

Transportation from hotel to venue

Snacks & beverages throughout the day

Drinks for last night happy hour

Epic breakthroughs

Surprise Unannounced Bonuses



Continental breakfast

Catered lunch and dinner

Transportation from hotel to venue

Snacks & beverages throughout the day

Drinks for last night happy hour

Epic breakthroughs

Surprise Unannounced Bonuses

Stay with us in the Overdog estate (2 nights) – 24/7 access to Fern & Patrick

BONUS 1/2 day mastermind on April 18

BONUS live zoom follow up coaching call after the event