Dec 5, 2023 | Administration, Advertising, Marketing, Podcast, Staffing
I’m a firm believer that dog businesses can learn a lot from looking at what other successful people and businesses are doing outside of the pet industry. And nobody – nobody – does it better than Disney. Walt Disney is my all time favorite... 
Oct 17, 2023 | Advertising, Marketing, Podcast
For one week (or more) every year people are ready and happy to spend lots of money. If done right, Black Friday promotions can mean a giant cash infusion right before the holidays. Many businesses, however, miss out on this prime opportunity because they don’t... 
Oct 3, 2023 | Advertising, Marketing, Podcast
A giant problem in the dog daycare industry is that you don’t get much time with the paying (human) customers. That means you need to find creative ways to get in front of them if you want them to feel connected with you and your business. One easy way to do... 
Aug 21, 2023 | Advertising, Interview, Marketing, Podcast
If you’re looking for a cash injection into your business, you need to think about creating a special offer, available for a set limited time. You might be familiar with this concept and perhaps have tried it in the past, however, to be really successful you... 
Aug 11, 2023 | Advertising, Marketing, Podcast
With increased competition in the industry, combined with a rise in online web searches, it’s never been more important to get your business to show up at the top of Google. In this episode you’ll learn why SEO is so important right now and some tips on... 
Jul 24, 2023 | Advertising, Marketing, Podcast, Social Media
Of all the kinds of marketing you can do for your business, my all time favorite is content marketing. By putting out value into the marketplace you don’t have to sell so hard and will find you get a lot more warm leads reaching out to you (instead of you having...
