Mar 7, 2023 | Advertising, Marketing, Podcast
For your marketing to be successful, you not only need the right message going to the right target market but it also has to be delivered at the right time. Timing is everything! In this episode we’ll discuss what kinds of marketing campaigns you should be... 
Feb 15, 2023 | Administration, Interview, Marketing, Podcast
There’s a trend in every industry that’s become one of the most popular and successful business models available. Very few pet businesses, however, are taking advantage of it and I think that needs to change. We’re talking about membership... 
Feb 7, 2023 | Advertising, Marketing, Podcast
One of the first questions I ask new clients is “what makes your business different and better than the competition.” It’s a question you need to have a very clear answer for because it will dictate all of your marketing and is usually the reason why... 
Feb 1, 2023 | Marketing, Podcast
Everyone is alway so focused on getting new people interested in your business that sometimes we forget to take care of our existing customers. Yes, bringing in new leads is important, however if you do an amazing job with the customers you already have, they will... 
Jan 10, 2023 | Advertising, Marketing, Podcast
Your website is one of the most important business assets you have. It can either draw people in and help them to become customers or it can turn people away, never to return. Think of your website as your digital storefront – it’s the first impression... 
Dec 21, 2022 | Marketing, Mindset, Podcast, Staffing
A lot has happened in the dog industry over the past 12 months. There were ups and downs, and sometimes all you could do as owners is hold on tight. With the new year upon us, it’s a great time to look back at what happened in 2022 and then prepare to move...
