Feb 7, 2023 | Advertising, Marketing, Podcast
One of the first questions I ask new clients is “what makes your business different and better than the competition.” It’s a question you need to have a very clear answer for because it will dictate all of your marketing and is usually the reason why...
Feb 1, 2023 | Marketing, Podcast
Everyone is alway so focused on getting new people interested in your business that sometimes we forget to take care of our existing customers. Yes, bringing in new leads is important, however if you do an amazing job with the customers you already have, they will...
Jan 24, 2023 | Interview, Podcast, Staffing
One of the hardest part of running a dog daycare business is dealing with the many facets of having employees. It’s difficult to get good people, train them properly, create an environment that they will enjoy and to help them work together as a team. By far,...
Jan 18, 2023 | Administration, Dogs, Podcast
One of the most in demand services in pet businesses right now is training. And one of the biggest opportunities for revenue growth for pet businesses is with day training and board & train programs. These are not only be a great value add for your clients, but...
Jan 10, 2023 | Advertising, Marketing, Podcast
Your website is one of the most important business assets you have. It can either draw people in and help them to become customers or it can turn people away, never to return. Think of your website as your digital storefront – it’s the first impression...
Dec 21, 2022 | Marketing, Mindset, Podcast, Staffing
A lot has happened in the dog industry over the past 12 months. There were ups and downs, and sometimes all you could do as owners is hold on tight. With the new year upon us, it’s a great time to look back at what happened in 2022 and then prepare to move...