Professional Guidance To  Move Your Forward

Professional guidance & Accountability

We understand the unique challenges and opportunities that come with running a successful dog daycare business. Our team is here to provide personalized guidance and support to help you achieve your goals and take your business to new heights.

With our one-on-one consulting service, we offer tailored solutions that cater specifically to your business’s needs. Whether you’re just starting out and need assistance with business planning and strategy, or you’re an established business looking to optimize your operations, marketing, or customer experience, our experts are here to lend their expertise.

Throughout the consulting engagement, we work closely with you, providing personalized attention and guidance every step of the way. Our consultants bring a wealth of industry knowledge and experience, along with a deep understanding of the latest trends and best practices in the dog business realm. We offer insights and solutions to address common pain points such as attracting and retaining customers, enhancing operational efficiency, improving staff training and development, and maximizing profitability.

Our consulting services cover a wide range of areas, including:

Business Planning and Strategy: Crafting a solid business plan, defining your vision and goals, and developing strategies to achieve sustainable growth.

Marketing and Branding: Creating a compelling brand identity, implementing effective marketing campaigns, and leveraging digital platforms to increase your online presence and reach.

Operations and Efficiency: Streamlining your processes, optimizing workflow, and identifying areas for cost savings and operational improvements.

Customer Experience: Enhancing customer satisfaction, building loyalty, and implementing strategies to create memorable experiences for both dogs and their owners.

Staff Training and Development: Providing guidance on effective training programs, fostering a positive work environment, and empowering your team to deliver exceptional service.

Overdog consulting Team


We’ve got a diverse team here to help you where you need it most. You can choose one or a combination of coaches to work with you in the areas you need guidance.


You can learn all about Fern on our About page but what it boils down to is he’s a serial entrepreneur who has done a variety of different things over the year, giving him a pretty diverse skill set. He started off as a graphic designer and through the years has had multiple online businesses, enabling him to experiment and learn how to create successful marketing campaigns and really take care of customers.

Over the years, Fern has been called  upon to consult with dog businesses all over the world, helping them improve how they work with the dogs, over deliver to their customers and create a business that brings more enjoyment and less stress.

Fern’s here to help you improve your marketing efforts, optimize your sales funnel, convert more customers, increase the lifetime value of your clients, as well as help you manage and handle the dogs in your care even better.

Lori Zimmerman

A former arts entrepreneur turned successful business owner in the dog care industry. With a lifelong passion for creativity and an entrepreneurial spirit, Lori initially ventured into graphic design and later established her own jewelry design business. However, her love for dogs pushed her to create Pups@play, a dog-friendly business concept that gradually became a reality through perseverance and determination, despite the challenges of going it alone.

As Lori delved deeper into the dog industry, she recognized the gaps in her knowledge and eagerly embraced each hurdle, acquiring the necessary skills along the way. The success of Pups@play surpassed her wildest dreams, prompting her to expand with the opening of a second facility.

Within a mere two years, that business caught the attention of several companies interested in acquiring it and she eventually sold both locations. Now, she wants to share her knowledge and experience to help you take your business wherever you want it to go.

We are committed to your success. Our one-on-one consulting service is designed to equip you with the tools, knowledge, and support necessary to thrive in the competitive dog business industry. Let us be your trusted partner on your journey to achieving sustainable growth and fulfilling your business aspirations. Contact us today to schedule a consultation and take the first step towards unlocking your business’s full potential.

Ready to get started or want to discuss who might be the best coach for you?