Podcast
Episode 93: Text Message Marketing
If you want to reach people for your business (whether it's customers or prospects) you need to do it in the way that's easy for THEM. In todays very digital society, text messaging is the number one way that people communicate, so it makes sense that you should be...
92: Swimming As A Service
Many dog daycares have small splash pools that the dogs can play around in but what about offering swimming as an additional service? Not only is swimming great for dogs with injuries and physical limitations, it's also tremendous fun for the dogs, as well as a great...
Episode 91: Timing Your Marketing Campaigns
For your marketing to be successful, you not only need the right message going to the right target market but it also has to be delivered at the right time. Timing is everything! In this episode we'll discuss what kinds of marketing campaigns you should be...
Episode 90: Handling Dog Fights In Daycare
Working with live animals can often be unpredictable and no matter how careful you are, eventually dogs are going to get into a fight. When it happens, it can be frightening and leave you, your staff and the dogs shaken. In this episode, we'll discuss what to do...
Episode 89: Should You Get Your Staff Certified
As the dog daycare industry evolves, gets more crowded and attracts more attention, it becomes more important to showcase that your business operates at a high level. There are many ways to do this, one of which is to get your staff certified by a 3rd party...
Episode 88: The Magic of Memberships
There's a trend in every industry that's become one of the most popular and successful business models available. Very few pet businesses, however, are taking advantage of it and I think that needs to change. We're talking about membership programs. Offering...
Episode 87: Utilizing Your Unique Selling Proposition
One of the first questions I ask new clients is "what makes your business different and better than the competition." It's a question you need to have a very clear answer for because it will dictate all of your marketing and is usually the reason why someone will do...
Episode 86: Increasing Client Retention
Everyone is alway so focused on getting new people interested in your business that sometimes we forget to take care of our existing customers. Yes, bringing in new leads is important, however if you do an amazing job with the customers you already have, they will...
Episode 85: How To Manage Your Staff Better
One of the hardest part of running a dog daycare business is dealing with the many facets of having employees. It's difficult to get good people, train them properly, create an environment that they will enjoy and to help them work together as a team. By far, staffing...
Episode 84: Day Training and Board & Train Programs
One of the most in demand services in pet businesses right now is training. And one of the biggest opportunities for revenue growth for pet businesses is with day training and board & train programs. These are not only be a great value add for your clients, but...
