Trends in the Dog Daycare Industry

Mar 4, 2024 | blog

The dog daycare industry is currently undergoing a significant transformation, propelled by the changing tides of human behavior, technological advancements and they way dogs are treated in our lives. As more individuals find themselves navigating the blend of remote work with the needs or our dogs, people are rethinking how to care for their dogs.

Changing Landscape of Dog Daycare

This shift is not just about numbers; it’s about the evolving relationship between humans and their pets, influenced by the pandemic’s lasting impacts and the growing recognition of pets’ emotional and psychological needs. Today’s pet owners are seeking services that go beyond basic care; they’re looking for enriching, engaging experiences that contribute to their pets’ well-being. This heightened expectation has set a new benchmark for dog daycare services, urging them to innovate and adapt to meet these demands.

Plus, the digital revolution is changing the pet industry as new technology becomes available and customers preferences for convenience and accessibility rise. Pet care services across the globe is seeing a demand for new standards for convenience and transparency. These technological solutions are not merely add-ons but essential components that enhance the service quality and operational efficiency of dog daycare centers.

Meeting Elevated Expectations

Staying on top of these trends is crucial for any business within the pet care sector. It’s not just about survival in a competitive market; it’s about embracing the opportunity to redefine the standards of pet care and to foster a deeper connection between pets and their owners .All this means that understanding and integrating the top trends in the dog daycare industry is not just a business strategy but a commitment to enhancing the lives of pets and their families.

Being open minded to and taking action on these trends are essential if you want your pet business to not only survive but thrive in the years to come.

Let’s take a look at some of the key trends that you should be paying attention to in the pet industry right now.

Online Booking and Management Systems

I’ve felt that the pet industry has been a bit behind with the available technology available out there but that is about to change. Most current pet business software provides a less than optimal customer experience and that is a silent killer in your business. Often you don’t even realize the frustrations and problems your customers are experiencing attempting to use your online registration forms.

Also, convenience is critical when trying to improve sales conversion rates. You must make it as easy as possible for people to buy your services. If you don’t have an easy to use, super intuitive online booking platform you are throwing a lot of money out the window. You need to let your customer book the services they want, the moment they want it. That means it has to be available to them to use 24/7.

You booking software also needs to have built in up-sells and cross sells so you can easily increase the average booking value of each customer (and take better care of them).

Mobile Apps

Building on this desire to improve the user experience brings us the mobile apps associated with them. Again, they are often clunky and fairly simple in what they can do and how clients can use them. That needs to change ASAP.

Having a robust, branded mobile app with convenient features like appointment scheduling, reminders, and real-time updates, will further strengthen the connection to your customer and help with client retention.


It should come as no surprise that people love connivance and the easier you make it for them to utilize your services, the happier they will be. Adapted in response to post-pandemic safety concerns, curbside pickups and drop-offs are the perfect way to help your busy customers fit your services into their lifestyle. Taking it a step further, many pet businesses have seen the benefit have using a van or bus to transport dogs right from the home to the facility. It doesn’t get much more convenient than that.

All these advancements signify a shift towards more interactive, efficient, and safe dog daycare services, reflecting the industry’s adaptability to meet modern demands.

Mental Stimulation and Enrichment Activities

Dog daycare businesses have evolved beyond mere facilities for physical exercise, now recognizing the importance of mental stimulation and enrichment activities in order to take better care of dog’s needs. We now understand that dogs, like humans, benefit from mental challenges and engagement.

Incorporated various enrichment activities into their daily routines, such as puzzle toys, interactive games, and even scent-based activities, will provide more value to clients. By engaging dogs in these mentally stimulating exercises, we not only contribute to the overall well-being of the animals but also create a more fulfilling and enjoyable experience for the dogs in their care. This approach not only helps alleviate boredom but also addresses behavioral issues by keeping the dogs intellectually engaged, resulting in happier and more content pets when reunited with their owners.

As pet parents become more educated on overall dog health and wellness, they will seek out those businesses that can provide a more personal, well rounded service that improves their dog’s daily life.

Training and Behavior

Another lesson learned during the pandemic was that daycare is a luxury but training is a necessity. Incorporation of training services alongside regular playgroups has become imperative for ensuring the holistic development of the dogs and can be a consistent source of revenue.

The biggest opportunity with training is offering day training and board and train programs. These services not only enhance the dogs’ obedience and social skills but also make it easy for clients by not having them actively involved on a regular basis.

Day training allows for targeted, focused sessions during the daycare period, providing a structured learning environment and a great up-sell opportunity. Meanwhile, board and train programs offer more intensive training over an extended period with overnight stays.

By integrating training services, daycare businesses not only cater to the diverse needs of pet owners but also position themselves as comprehensive centers for canine development, creating a win-win situation for both dogs and their owners.

Senior Dog Care

Traditionally, dog daycare has catered mostly to younger dogs with not a lot of options and appeal for dogs out of adolescence. In order to increase the lifetime value of all clients you need to be able to provide value for dogs as they age. Giving specialized attention for older dogs, with a focus on gentle exercise and comfort to enhance their well-being will help you continue to serve clients even after their dogs reach the typical age-out time for regular daycare services.

Recognizing that older dogs may require a more gentle and tailored approach, you can prioritize a serene and comfortable environment. Specialized playgroups with low-intensity activities are perfect to accommodate the mobility and energy levels of senior dogs, while fostering a safe and enjoyable atmosphere.

There are plenty of enrichment activities that will stimulate the cognitive functions of senior dogs, contributing to their mental well-being. By offering specialized attention and understanding the specific needs of senior dogs, you can ensure that aging pets receive the care and companionship they deserve in their golden years and keep customers in your business much longer.

Puppy Programs

If you’re not taking dogs before they are fully vaccinated you’re missing out on a huge opportunity to both better help dogs and creating an amazing revue stream. I’ve worked with many of our clients to create special puppy programs to catering to these young canine companions.

By offering services that cater to puppies, including playgroups tailored to their energy levels and curated socialization experiences, daycares are able to engage with customers at an earlier stage, getting the dogs used to the environment and locking in a customer at the best time (when they need the most help and before they can get lured away by competition). This approach not only provides a valuable service for pet owners seeking early socialization for their furry companions but also establishes a connection with customers right away..

Ultimately, puppy programs not only foster healthier and more well-adjusted puppies but also builds long-term customer loyalty by offering a comprehensive solution for pet owners from the early stages of their dogs’ lives.

Becoming a Trusted Resource

I want to encourage you to establish yourself as authoritative figure in the pet industry, pet businesses can strategically position themselves as valuable resources for pet parents by creating comprehensive and informative content that addresses every aspect of their lives with dogs. The best way to accomplish this is by developing a multifaceted content strategy that includes blog posts, articles, videos, and guides covering topics ranging from basic training tips and health care to nutrition, grooming, and lifestyle advice.

By consistently producing high-quality and relevant content, you not only demonstrate your expertise but also build trust with your audience. Additionally, engaging with your community through social media platforms and hosting live Q&A sessions can further solidify your authority and offer a personalized touch. By becoming a go-to source for information and support, you can cultivate a loyal following, positioning your business as a trusted partner in the journey of pet parenting.

Now it’s up to you

As I see it you really only have two choices: be proactive and take action to keep your pet business relevant and useful, or ignore the trends and watch your competition advance with the times. To me, it’s a no brainer. If you want your business to thrive with demands of consumers, you need to continually move forward and stay on on the edge of what’s progressive.

Luckily, there’s so many resources available to you that can enable you to advance on all the ideas covered here. If you would like some help can guidance implementing all this stuff, we’ve got a bunch of different options depending on the level of help you’re looking for. Don’t hesitate to reach out – we’re happy to assist you in determining what the best option is for you and your business.