Why Work With Overdog, you ask?
We Like To Turn Underdogs Into OVERdogs!
We love providing the helping hand you need to help you accomplish all your goals and take your business wherever you want to go. Alone you’re limited but together there’s nothing we can’t do.

Your New Chief Marketing Officer

Fern (aka Fernando Camacho)
I have a pretty unique background that enables me to help dog daycare businesses like no one else. I first started as a dog trainer (I still have a dog training business here in New Jersey) and as I was getting educated I took a job at a few dog daycares, working in the play groups. This enabled me to see the business from the inside and understand it from the perspective on the entry level employees.
Then, as my career grew, I started consulting with dog daycare businesses, helping them with staff training and dog management. While working with daycare owners I realized that they also needed help with marketing, which is something I had gotten very good at, having a few other online businesses. In addition to all my personal marketing experience, I also have four certifications from Digital Marketer (the premiere education company for online marketing).
Basically, I’m a dog guy and I’m a marketing guy. Those are the two things I’m really good at, so it made perfect sense to focus my energy on helping dog businesses. And I’ll use all my resources to help your business reach the highest possible level.





I highly recommend Fern and Overdog Digital. Fern has helped me revamp my social media and create social media marketing campaigns that have doubled my business in a few short months. If your goal is to advertise your business to attract new (loyal!) clients than Fern is the guy for you! Fern took the stress of marketing off of me and delivered fantastic results.
Are You A Good Fit For Our Services?
We are all about quality and not quantity so we only work with a few clients at a time. We also only work with one dog daycare in an area, so once we are actively helping a business we don’t work with any of the surrounding competitors.
There are a few things we look for when deciding on our clients:
1. You must be serious about your growth and ready to invest in your business.
2. You must be open minded to new ideas and trying new things.
3. You must be willing to take the necessary action when needed. Although I do most of the heavy lifting, it’s still going to be up to you to follow up with leads and deliver to customers.
4. Have to be providing a good service to your customers already. All the marketing in the world won’t make up for poor customer experience.
Let’s Do This!

Check Out Fern’s Books
You can create the most amazing dog daycare business out there . . . splurge on premium materials, hire the best staff, and deliver world class service; however, without marketing, it’s likely to fizzle out.
Every single business NEEDS marketing. It’s what drives customers through the door, helps them get the most out of the services you offer, and keeps them coming back again and again.
The problem is that most dog daycare business owners are unsure of the proper way to do all that marketing.
Until now . . .

Wouldn’t you like to get inside the head of the people responsible for some of the most successful pet care business around the United States?Learn exactly what the best in the industry are doing to get more customers, manage their staff, layout their facilities and create a profitable business that gets stronger each year.
Discover how they got started, how they overcame obstacles and what they are doing right now to keep their customers happy and their businesses growing.You’ll also hear from industry consultants, who work with dog daycare and boarding businesses every day. They’ll tell you what’s working with their clients, as well as common mistakes they see businesses making, so you can shorten your learning curve and make your business the very best it can be.